More than ever, customers are relying on online reviews to help them figure out where to eat. For a lot of guests, eating out at a restaurant is a special occasion that doesn’t happen every day. For this reason, people want to collect as much information as possible ahead of time so they can be sure of having a memorable and delicious experience. It’s important now more than ever to increase positive online restaurant reviews.

With the popularity of sites like Yelp and TripAdvisor, collecting that info is easier than ever and online reviews are now playing a major role in determining whether or not new customers will find their way to your tables.

In order to maintain your restaurant’s stellar reputation and attract new customers, you’ll need to focus a fair amount of your branding and marketing attention on increasing positive online reviews.